I'd also talk specifically about the things you like about the school and the campus. If you look under some SDN user's profiles there will be a number next to their MDApps ID tag. The user BABSstudent has examples of a few letters of intent that got them accepted at University of Washington. Here's the link to his profile, you can see what got him accepted at one of the best primary care schools in the nation:
http://mdapplicants.com/profile.php?id=24467
MCATs: 29Q (8/11/10), 28 (8/10/10), 29 (11/9/9)
Undergrad cGPA: 3.21
Master's sGPA/cGPA: 3.77
Not sure if it will happen but one of the student ambassadors at my interview mentioned that they were looking at phasing out their FL rotation sites...I'm really hoping that doesn't happen, but if it's a major factor for you I'd try and get in contact with the school or ask some of the current students on the facebook page. There are a few of them that have been answering questions.