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I was going to stay quiet on this one, because a lot of what I believe has been already said, but since you have called me out, here goes.gsinccom said:I notice our friend Ben Chudner hasn't gotten in on this thread...hmm?...
The intentions of InfantSee are noble, however, I have to agree with those that believe we shouldn't give the exam away. I am an InfantSee participant, but I have not actively tried to promote it. If I happen to get someone who is interested in it, I will provide the service because in my area this may be the only way to get some parents to bring in their child. I am sure I will never see that child again unless there is a significant problem due to the cost of my exam. There are much better ways to promote eye care to children without giving away eye exams, but the AOA does not want to invest the kind of money that would be required to mount an effective PR campaign. That's my opinion, and based on the previous debate that went before, I see no reason to discuss it further.
As for getting onto insurance panels, I agree with Ken (KHE) that it is important, but there are several factors that contribute to a successful practice. I do not believe that the single most important factor is whether or not you can get onto medical plans. In California, for example, OD's have a very difficult time getting onto to these plans yet I know several practices that do well over a million a year. There are a ton of OD's there and for the most part they do very well in that environment even without the ability to get onto medical plans.
Relying on optical for a large portion of revenue is something that scares me, but again, several docs I know do very well that way. California proves that again. In my area, that type of practice is destined to remain small, but in other areas it works just fine. In California, where patients will spend $500 on a frame, optical sales can dramtically help a practice. It's all about the area in which you live and generalizations don't necessarily work all the time.
As for more training, gsinccom, you have the wrong attitude. Optometry should be the gatekeeper into the medical system. We should provide primary care and refer to specialists for secondary and tertiary care. Without a solid understanding of underlying systemic diseases that affect the eye we do not have the appropriate knowledge base to make the types of decisions necessary to play that role. No one is saying we need to be trained exactly as an MD, but to learn about diabetic retinopathy without understanding diabetes mellitus prevents us from appropriately caring for our patients. How can we communicate with our patients' MD's if we do not have the same level of understanding of their condition? If you want to spend all day "spinning and grinning" without following patients with systemic disease, then your education will be fine. If you want to care for the whole patient, not just the eyes, then our current system needs to be fixed.