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Has anyone written the very generic PS question, "Why are you applying to blah blah blah school?" The topic seems okay, but it's really hard to start with and I seriously don't know what to put in there. Should I put the greatness of their curriculum, weather, professors, student life, research, the town itself, etc... If so, how is any of these personal?
It's personal because your reasons for applying to the school only apply to you. Generally the school wants to ensure you have a desire to go there. Basically if they spend the time to review your paperwork, interview you, get your financial aid ready, etc. that you are not going to reject them and go somewhere else instead. Granted, I think the average applicant applies to ~4 schools, so there's really no way they can guarantee rejection won't happen, but it can be a filtering mechanism.
In answer to your question about content, they're generally not going to be swayed by environmental factors (location, climate, etc), but you can mention them. All of the listed options could be considered for content. Research, faculty, special programs (i.e. dual degrees) would probably be considered your primary subjects. If you don't know about them, get informed. You can almost guarantee if they ask about it on supplementals, there's a good chance you'll get asked again during interviews.