EyeCare is slow to embrace diversity and change. We need to quit arguing OD vs MD, Corp affilation vs Independent, state laws barring license mobility and start to go after things that advance the profession such as scope of practice, reciprocity, and an annual eye exam message. I was recently at an AOA event and they told us the AAO membership is at 95%, while AOA is at 65%. This speaks to a widespread lack of unity. We could learn a lesson from the dental profession as to how they have reinvented themselves....
This posting makes so little sense....
You are saying that we need to stop arguing about state laws that bar license mobility and that we should start arguing about things that advance the profession like reciprocity. Ummmmmm, those are the same things.
There are approximately 15000 ophthalmologists and 45000 ODs in the country. If they have a membership of 95%, and we have only 65%, we still outnumber them 2 to 1.
Dentists have never reinvented themselves. They have always been and done what they do now. Optometry on the other hand HAS tried to reinvent itself somewhat by trying to transfrom from a mercantile profession where the thrust of the operation is to generate material sales to a profession where professional service is emphasized. I think it's pretty hard to reinvent the profession when more and more of it's members are practicing in the mall and at Walmart. You may provide the most state of the art, mind blowing eye examination in the history of the known universe, but if you are providing it in a mall, the public image is always going to be more mercantile than professional.
Let's be honest with ourselves here....
When you walk into Sears, and you see the accountants working in the back corner at H&R Block, do you get the impression that they are accountants who are at the top of their profession and worthy of commanding an impressive fee, or handling complex tax issues?
When you walk into JCPenney, and you see the hair salon in the back corner, do you get the impression that those people are at the top the their game, and worthy of commanding top fees?
When you walk into Walmart, and you see the "vision center" at the front of the store in between the Subway and the photomat, do you get the impression that that is a place where healing arts are practiced by doctors who are at the top of their game?
Even if you as an OD know that there are skilled doctors working there, what is the PUBLIC's perception?
The response is likely going to be that when the "public" comes in for their $49 eye exam (Ok, ok Steve....I know, I know....you charge $60) you provide them with such a thorough exam, that the public is so incredibly impressed with you that they simply can't wait to bring in all of their family and friends down to see you at the mall.
Well hey....booty for you. But the reality of the situation is that you have now just trained the general public that a state of the art, comprehensive eye exam is worth exactly $49, which is less than most women pay to get their hair cuts, and less than the Bronze service package down at the local Qwik Lube.
So keep right on doing that....and just watch as your multi-national employer gets larger and larger and more and more powerful to the point where they no longer offer "leases." They simply employ doctors directly, and start paying them hourly wages that cap out at $45 per hour, all while working late Saturdays and Sundays. Say bye bye to that lease that generates a nice six figure income for you. Say hello to weekends and Sundays for $37 per hour.
Don't say I didn't warn you....