My recruiter actually gave me several copies of other candidates who received a scholarship to give me an idea. I included reasons I want to serve, but also any sort of leadership experiences I've had and how that will help me in the army.
Unrelated note, I just spoke with my recruiter and it appeared to the people that push the app through that I was on the OML list instead of board selected. So now they will finally be pushing me through and getting the waiver cleared so I can commission. He said my application was in this black hole status and it wasn't until he was inquiring with someone quite a bit higher up that they noticed it. A bit annoying, but quite relieving since I was getting a little worried that it was taking so long.