Refeeding without concurrent psychotherapy has an incredibly high failure rate. Garner & Garfinkel have done some great work in ED treatment (Handbook for psychotherapy for anorexia nervosa and bulimia).
Here is an excerpt I wrote on Garner & Garfinkel's Cognitive Theory of Anorexia, which also touches on the anxiety component someone mentioned above.....
The Cognitive Theory of Anorexia, developed by Garner and Garfinkel (1985), takes principles from the original cognitive model developed by Beck and his contemporaries (Beck, 1976; Beck et al., 1979) for dealing with depression and anxiety, and modifies them to address the specific challenges of Anorexia Nervosa. Garner and Garfinkel (1985) posited that the central issue involves the belief that, it is absolutely essential that I be thin which they consider to be part of a larger set of over-arching, distorted beliefs, attitudes, and assumptions about the role of body weight, which are then manifested in the bizarre and irrational behavior often associated with anorexia nervosa. Garner and Garfinkel (1985) believed that an anorexic individual, because of their focus on thinness and absolute avoidance of fatness, would diet, restrict, purge and/or utilize any other method to avoid weight gain and fatness (1985). This distorted belief system shaped all incoming information and stimuli, making it fit within the current beliefs through the use of distortions, or discarding it entirely (Beck, 1976).
Anorexia Nervosa is unique in that traditional avoidance can only work to a certain point, since the fear stimuli is the self, albeit the self at a higher weight (Garner & Garfinkel, 1985). Complete avoidance and escape is not possible, so instead, hyper-vigilance is sought to combat the fear stimuli(s) (Garner & Garfinkel, 1985). Unlike many other disorders that utilize avoidance, the actual fear and anxiety surrounding the food and weight gain is considered functional to the individual (Garner & Bemis, 1982), as it is a means to control the intake of food in the face of starvation (Garner & Garfinkel, 1985). Weight loss is not only an avoidance of fatness, but it is also symbolic of accomplishment and mastery, so it functions as a cognitive self-reinforcement and offers a sense of control that is typically lacking in the individuals life (Garner & Garfinkel, 1985). Weight control and/or weight loss is then seen as the primary barometer of achievement, and an easy and reliable reference for the individual to evaluate themselves (Garner & Garfinkel, 1985).