How important do you think the internet already is, or will be, to the success of your medical practice?
The internet is fundamentally changing the way business is conducted today just as the assembly line revolutionized manufacturing a century ago. Inexpensive yet powerful desktops / laptops with high-speed broadband connections now facilitate virtual medical diagnoses and digital radiological services, just to name a couple of medical areas.
Even mundane "back office" operational issues have been transformed, such as electronic medical recordkeeping, financial operations, supply chain management, and more.
And what about the brand new business opportunities / threats that the internet presents? Having your own website and other online properties are now absolutely critical for a medical practice to not only retain / engage its current clientele but to also attract new potential patients. Even having to now manage your professional reputation online - a new paradigm for most businesses these days due to the explosion of social media - has become just one more issue for a "medical practice" type of business to worry about.
In what other areas do you think it will become critical to establish your medical practice "online" from a business perspective?
Any and all input will be most welcome to fuel this discussion of just how the internet - i.e., being "online" - is helping transform the medical profession, for better or for worse.
The internet is fundamentally changing the way business is conducted today just as the assembly line revolutionized manufacturing a century ago. Inexpensive yet powerful desktops / laptops with high-speed broadband connections now facilitate virtual medical diagnoses and digital radiological services, just to name a couple of medical areas.
Even mundane "back office" operational issues have been transformed, such as electronic medical recordkeeping, financial operations, supply chain management, and more.
And what about the brand new business opportunities / threats that the internet presents? Having your own website and other online properties are now absolutely critical for a medical practice to not only retain / engage its current clientele but to also attract new potential patients. Even having to now manage your professional reputation online - a new paradigm for most businesses these days due to the explosion of social media - has become just one more issue for a "medical practice" type of business to worry about.
In what other areas do you think it will become critical to establish your medical practice "online" from a business perspective?
Any and all input will be most welcome to fuel this discussion of just how the internet - i.e., being "online" - is helping transform the medical profession, for better or for worse.
