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- Apr 2, 2011
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I guess each orthodontist has his/her own unique business model depending on where he/she practices. I think if you have unlimited supply of patients who want invisalign tx and a limited supply of experienced ortho RDAs, then Chris Bentson’s business model works well.
You see, here in CA, I have a limited number of active patients and an oversupply of part time ortho RDAs. I only have around 800 active patients and I only need to work 11-12 days/month to take care all of these patients. I have plenty of free time to post on this forum. My office is far from reaching its maximum capacity. That’s why I still have to keep myself busy by working for a chain the other 11 days/month. That’s why I try to keep everything low tech so I can assign tasks for my F/T staff to do to keep them busy.
Some like to pay big bucks on a new technology (ie Invisalign, intraoral scanners, Suresmile, self-ligating brackets etc) to replace human labor (ortho assistants). Some earn their profit by using cheap human labor (ortho RDA’s salaries) and avoiding expensive high tech gadgets.
I have no dog in the fight, I'm just a GP thinking about going back for ortho. In my opinion, the future will be heavy aligner treatment. I guess it depends on your demographic, but in mine all patients ask for it and they won't stop until they hit an office that offers it. If you don't learn it, you run the risk of becoming obsolete in 20 years. In any case, we basically all work for Invisalign or clear correct now whether your a GP or an ortho. Have you seen aligns stock price? Those guys are killing it 100x over!!!