how can she market to more dermatologists?

[Tony.]

my friend owns her own laboratory business in Texas. she has some clients (dermatologists) that send daily patient specimens to her (hair/nail/skin samples), to check for fungus/yeast cultures etc... she then reports the findings to the doctor by fax/email etc....she is looking to expand her practise and is trying to reach out to more dermatologists, to let them know about her lab.
can anyone suggest a way she can find more clients? it seems like she charges 1/2 the fee a regular laboratory charges, and thats good news for derm M.D's who are trying to save $$

any suggestions will help !! thanks

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