Ethnic named practice?

[Osteoth]

I'm considering starting a direct primary care practice and was going to go with "Mylastname Direct Primary Care", but my last name is very ethnic and not easy to pronounce.

In my professional career I have always gone by Dr. X and worry that doing my last name will be a mistake.

The marketing specialists I have discussed the topic with have said there are positives and negatives to both, but I am unsure what route to take.

Any recommendations?

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[NewYorkDoctors]

I am non- Caucasian. My accountant said I had to set up the business to say legal first name legal last name Pulmonary PC.
that might not be a real rule from the IRS and may have been something that the accountant like to do to keep track of things...

but it has not harmed my google reviews and has not harmed patients finding me. I guess having the specialty in that line really helps

 

[gutonc]

If, as @NewYorkDoctors states, the business must be under your real name and you're worried about it, you can either just make it YourLastName Direct Primary Care and be done with it, or you can register with your YourLastName Direct Primary Care, DBA "A Name White People Can Pronounce Direct Primary Care".

I don't think either will be a big issue.

 

[Ubba]

Saul Goodman, MD

Or just something that's not a surname. Hillside Medical Care or the like.

 

[AlbinoHawk DO]

If you live in an area where people with your ethnicity have a high percentage of the population, this may help as older people gravitate toward people of their same ethnicity. However, if it's the opposite, maybe don't gamble and find some neutral make like Lake Prairie Medical DPC

 

[Osteoth]

I am non- Caucasian. My accountant said I had to set up the business to say legal first name legal last name Pulmonary PC.
that might not be a real rule from the IRS and may have been something that the accountant like to do to keep track of things...

but it has not harmed my google reviews and has not harmed patients finding me. I guess having the specialty in that line really helps

Are you happy to have used your last name or do you wish you would have gone with something more generic?

If, as @NewYorkDoctors states, the business must be under your real name and you're worried about it, you can either just make it YourLastName Direct Primary Care and be done with it, or you can register with your YourLastName Direct Primary Care, DBA "A Name White People Can Pronounce Direct Primary Care".

I don't think either will be a big issue.

If you live in an area where people with your ethnicity have a high percentage of the population, this may help as older people gravitate toward people of their same ethnicity. However, if it's the opposite, maybe don't gamble and find some neutral make like Lake Prairie Medical DPC

I guess the safer option would be to go with something generic, but I was wondering if it would be a big deal either way which it seems like you guys do not think so.

 

[NewYorkDoctors]

Are you happy to have used your last name or do you wish you would have gone with something more generic?


I guess the safer option would be to go with something generic, but I was wondering if it would be a big deal either way which it seems like you guys do not think so.

cant say one way or the other

but if you are in a place with a lot of non-Caucasians something "easier to roll off the tongue" might be easier for patients
i don't mean any negative connotations about anyone with that statement

Rather, when the well meaning individual has to waste 30 seconds of the visit "so how do I pronounce it? no really I want to get it right!" that adds up over time.

 

[gutonc]

I guess the safer option would be to go with something generic, but I was wondering if it would be a big deal either way which it seems like you guys do not think so.

I am the quintessential generic white guy. I'm looking for a new PCP in my new semi-rural town. There are a couple of DPC practices there that I looked into, but they have such douche-y names (totally unrelated to the names of the physicians) that I couldn't get over it and just went with the hospital based IM group. If I'd had the option to choose "EthnicNamed DPC" I might have gone with them just for their honesty.

 

[Osteoth]

I am the quintessential generic white guy. I'm looking for a new PCP in my new semi-rural town. There are a couple of DPC practices there that I looked into, but they have such douche-y names (totally unrelated to the names of the physicians) that I couldn't get over it and just went with the hospital based IM group. If I'd had the option to choose "EthnicNamed DPC" I might have gone with them just for their honesty.

Lmao.

That’s my problem I am having a hard time thinking of a unique name that embodies what I want to offer.

 

[LoudBark]

I am the quintessential generic white guy. I'm looking for a new PCP in my new semi-rural town. There are a couple of DPC practices there that I looked into, but they have such douche-y names (totally unrelated to the names of the physicians) that I couldn't get over it and just went with the hospital based IM group. If I'd had the option to choose "EthnicNamed DPC" I might have gone with them just for their honesty.

Ha ha ha. That is pretty funny.