- Joined
- Sep 9, 2004
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Im not totally convinced dermies have any lock on their market share (say unlike path, rads or other specialist-types). The most profitable dermatology practice in my area is actually run by a DO, and a DO that never did a dermatology residency or any residency for that matter.
Dont you think marketing plays a much greater role than say your hard earned credentials in this arena? Aside from getting more referrals from primary care types (who are doing more of their own derm these days anyway), Im not seeing a huge advantage in even doing the derm residency and fellowship when someone can simply blitz market you under the table, Harvard residency and all.
Aside from educated consumers who *might* recognize board certification and the name of a top residency, I see the average American consumer going more for bling bling.
Dont you think marketing plays a much greater role than say your hard earned credentials in this arena? Aside from getting more referrals from primary care types (who are doing more of their own derm these days anyway), Im not seeing a huge advantage in even doing the derm residency and fellowship when someone can simply blitz market you under the table, Harvard residency and all.
Aside from educated consumers who *might* recognize board certification and the name of a top residency, I see the average American consumer going more for bling bling.