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- Jan 2, 2008
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What percentage do you think would follow you? If you left and some new doc came in and charged half as much, do you think most of your patients would really follow you? I'm just curious. I've heard that only a small percentage will actually do that.
To answer your question, I would say at least 60%. There are a few patients in any office that are just there to get glasses and it doesn't matter who does it and those guys just kind of migrate to whomever is closest when their glasses break. These are also the guys that you tell have glc and schedule a f/u for work-up that they no-show for. I had a PP that I closed to take a WM in the next town and brought a good 30% of my patients with me despite the 20 min drive and passing 15 ODs on the way.
Please don't be one of these guys that are hung up on fees because they are irrelavent. I have tried to make this point multiple times. Unless you are going to start paying your patients to come to you, there will always be someone that will do it cheaper. I charge $85 for a regular exam and $120 for a CL exam. There is an OD 10min down the road at another WM that charges $35 and $55 and I stay much busier than she does and most of her patients end up in my office. I try hard to make a personal connection so that my patients indentify with ME and not the location of my office. I dilate 95% of my patients and treat a lot of dry eye, glc (for some reason I'm a lightening rod for juvenille glc) and the only thing I refer is surgical cases. The biggest thing I have going for me is that I am nice and I care about the job I do and patients can sense this.