Effective Advertising for New Practice

[pike73]

I am opening a new practice location and am having trouble getting the word out about the practice. I know that there is a demand for psychiatric services in the area. I have sent out flyer to local therapist but am looking for other ways to connect with patients in the area. Does anyone have any effective ways that have worked for them? I am taking commercial insurances and offer flexible hours. Thanks.

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[nitemagi]

Plain old human relations. Call and meet therapists individually for coffee.

 

[romanticscience]

I've had a good experience using psychologytoday.com. Their SEO is so powerful that people find me on there before they make it to my website. I luck out because I'm only one of two psychiatrists in the directory for my market.


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[FlowRate]

I'm a little surprised you're not getting referrals straight through the insurance companies. Have you made sure you're listed on their in-network databases?

 

[wolfvgang22]

Also, introduce yourself to the other psychiatrists in town and at the nearest psych hospital. Inpatient psychiatrists often need someone to refer discharged patients to, and some of these will have insurance.

 

[PistolPete]

I've had a good experience using psychologytoday.com. Their SEO is so powerful that people find me on there before they make it to my website. I luck out because I'm only one of two psychiatrists in the directory for my market.


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I've also heard that this is a powerful resource, and I'll be using it when I eventually open up my practice as well.

 

[VA Hopeful Dr]

Admittedly I am biased, but might be worthwhile to let the local PCPs that you're open. Your new patient wait times will be shorter than existing practices and we like that.

 

[TexasPhysician]

I've had a good experience using psychologytoday.com. Their SEO is so powerful that people find me on there before they make it to my website. I luck out because I'm only one of two psychiatrists in the directory for my market.


Sent from my iPhone using SDN mobile

I haven't found this to be that helpful, but maybe mild benefit.

With commercial insurance acceptance, you shouldn't need to advertise. The insurance companies should list your services online and their staff should refer callers to you looking for services. Step 1 is to start searching for yourself on each insurance website to verify it has been updated. If not updated in a timely fashion, I would threaten to pull coverage. With insurance acceptance, you are agreeing to accept lower payments in exchange for volume.

 

[finalpsychyear]

If you could work in an inpt place part time or as an indepen. contractor for a facility you will really get the word out about yourself very quickly.